Internet marketing is something that we’ve all come to understand, love and even depend on, but just when you feel you’re getting the hang of it all, here comes everyone screaming “it’s dead, it’s all over”.
Some bloggers are just paranoid, always assuming this is dead and that is dead, or will soon be dead, and then you see those same things around for the next umpteen years, so I can only assume that these people don’t have a clue what they’re talking about. I like to call them the paranoid bloggers.
What is a paranoid blogger
A paranoid blogger is one of those people that swears everything is coming to an end. Everything will be ending either this year, or the next year. They’re constantly trying to get the word out to as many people as they possibly can, but there never seems to be any sound proof to the claims of this paranoid person, just all talk with no actual facts to back any of it up.
Before I get too far ahead of myself, let me say this, I’m a firm believer of things coming and going, things like the Google Feedburner commissions, Google Buzz, or Google’s Audio Ads, have all came and went away, and there are lots of more things, other than Google’s tools that has vanished into thin air. So, some good things do come to an end, but when people mention things ending like “the email”, I go… huh? So emailing people are about to become extinct? Just like the home telephone I guess, which myself and millions of other people still have.
Maybe they should have called the death on something like PLR (Private Label Rights) products or something, why would it be something as traditional as the email. This form of marketing has been here since the beginning, and there’s no doubt in my mind that it will be here in the end.
There are (3) main forms of traditional internet marketing that has been around for quite some time now, and has helped many bloggers start, build and grow their ideas into real ventures… and those 3 forms are:
- SEO (Search Engine Optimization)
And all 3 of these traditional marketing forms has now been called to die, at least this is the case for the paranoid bloggers.
Believe it or not, but with just these three marketing forms, people have become millionaires, and some have even went on to become Billionaires – yeah that’s with a “B”.
So when they say that those 3 marketing avenues are no more, they are really saying that the next generation of people in affiliate marketing or any other space, can no longer get the same chance their predecessors had.
The email marketing story isn’t the only one out there, there’s probably hundreds more, but let’s focus on the ones I just listed, which are Email, SEO and Blogging. I still can’t believe that the deaths of SEO (Search Engine Optimization) and even blogging itself has been declared… hold up everybody, stop creating your blogs, and stop building those websites, because blogging just died. Okay, so why are millions of people still searching Google, again? Oh, that’s right, because they’re still looking for answers to their questions, which are 10 times out of 10 found on someone’s blog.
Let’s take a closer look at those 3 traditional marketing avenues, their deaths and find out if any of this stuff is something to even panic over.
Email Is Dead
Alright, so let’s look at the death of the email. When the paranoid bloggers refer to email being dead, they’re talking about people no longer communicating via email servers such as Yahoo Mail, Google’s Gmail – so this means that email marketing itself will die off, and there will no longer be any need for email marketing companies such as Aweber, Instant Contact, etc.
The Story Behind Email Ending
A lot of people seem to think that this story originated somewhere around 2014, but the truth is, email was announced dead quite a few years ago. That’s right, this is not the ole email’s first death, it has actually died twice, and what killed it – well, what was supposed to had killed it in its first death at the time was Instant Messaging, better known as “IM”.
Today lives a new assassin, and its name is Social Media. This is to be the one that’s going to do it once and for all. Some people are shouting hooray, some people are saying they don’t want to see it leave, and some people like myself are just continuing about things as they usually do when these sort of conversations arise.
I guess I can understand as to the reason why some people may want the email gone, I mean it does has its share of problems, but so do Instant Messaging and Social Media.
Problems With Email
1) People have too many fake email accounts.
2) Too much spam is sent to you, and you can’t even block it.
3) Some important emails sent out get lost.
I’m sure that some of the “email is dead” paranoid blogger groups could add a whole lot more to this list, but again as I said, it does has it’s share of problems, but nothing to condemn it about.
Does Email Marketing Die Now
I suppose if the email itself is dead, then email marketing would have to die with it. However, there seems to be no slowing in the amount of people that are now using email marketing systems, affiliate marketing and other business types are still frequently using email marketing software.
Things that’s still happening via email:
- People are still sharing email addresses
- Everyone is still sending out invitations
- People are still joining subscriber lists
Nothing seems to be changing. Nothing seems to be going differently in the sense of something coming to an end. One would think some sort of pattern would be spotted, like a tree falling in the forest, or an old building slowly rotting away… but no. Nothing out of the ordinary. No signs of anything ending anytime soon.
What’s My Take On It
For me, email is alive and well, as I’ve already stated, I am just going on about my activities as usual, I don’t worry about all of these “this is dead and that is dead” sayings, I just continue doing what I love doing, and if part of what I’m doing or using involves one of the things that they are saying is dead, or will soon die, then I will still use it until its dying day.
Stay tuned for the “end of SEO” and “Blogging”…