Before we get started today, I need you to understand that this is not your typical how to start a blog lesson, this is the pro version, which means that everything will be covered. So if you’re ready, let’s continue.
Knowing who, what, when, where and how to start a blog is essential to your entire career as a blogger, but understanding why you’re doing it (blogging) holds the key to your success.
The who is you. You are the (Blogger). As a blogger, you have to drive the train, so to speak. Everything begins and ends with you.
A blogger is someone that writes content in the form of an online diary, an online diary is known as a blog (you’ll learn about a blog later), while the content is not always personal and private, some times people want their content to be shared – even with the world. That’s what most bloggers are out to do, to get their content shared with the world, they write so that everyone can see their masterpiece. And so should you.
Your Duties As A Blogger
There are many different types of bloggers, know which one you are.
1) Hobby Blogger – the hobby blogger is a part-time blogger. He or she only blogs about a quarter of the time serious bloggers do. To the hobby blogger, blogging is not meant to be taken seriously, it’s just something to do every now and then when you’re bored. If you are a hobby blogger, I advise you to not spend any money blogging, such as paying a company for hosting your blog, instead use a free hosting platform like Blogger by Google.
2) On Again / Off Again Blogger – This blogger can’t seem to find a reason to hang in there, so they start blogging for a while, then stop for a while, and then do it all over again. Most of the time, this is due to the blogger not finding their way, and no mentor they’ve come across have explained exactly how they can do so.
3) For Profit Blogger – This is a cut-throat business blogger. This type of blogger cares about nothing or no one, it’s about money all of the time with this blogger. All you’ll see on his blog is the allegedly hot products he’s promoting for a commission. There’s nothing at all personal about his blog, you suddenly feel the urge to run as fast as you can, because all he seems to do is promote crappy products and produce spam. Here’s a tip: if your gut says run, then don’t second guess it… run.
4) Cliche Blogger – This blogger has no originality, it’s all about the hearsay, they just copy exactly what everyone else is saying and doing, and move right along. No research is performed to see if everyone is right about what they’re saying, no testing to see if it’s out of date by now, no looking into if the person that started the saying is creditable… just copy, print and go.
5) Professional Blogger – Perhaps quite the opposite of the For Profit Blogger, the professional blogger is someone that blogs for business purposes, but in a professional manner. This blogger has been blogging for quite a while now, and is looked upon as a professional in his or her league. They can sell any type of product, for almost any price – and they do, they also make hundreds of thousands, and even millions of dollars. A quick note: most people consider those with years of experience under their belt a professional, it’s the only way they will trust you. Most professional bloggers have been blogging for well over 7 years, so a lot of trust has been built here. And that’s why they make so much money.
6) Successful Blogger – A successful blogger shares some of the same qualities as a Professional Blogger, the only thing that separates the two, are the years of blogging experience. The successful blogger will probably be a new comer, blogging for only about 6 months, but is very good at it, and is now seeing some great things happen for themselves in their blogging career. A quick note: some bloggers may see a level of success at only 3 months, it really all depends on who’s behind the blog, what they deem as successful and what direction they’re taking their blog into.
Did one of the blogger types mentioned here suit you
Keep in mind that you can become a professional blogger in less than the years it normally takes everyone else, these are just standards.
Let’s talk about your role as a blogger.
Your role as a blogger is to be the greatest mentor that any reader has ever come across, in the same category. You should have this list checked off:
Category Research – This is niche research, which means you have to thoroughly research whatever category you’re in, and know your topic well.
Creative Writing – You have to know how to be creative in your writing, no reader wants to, or will sit through a boring slow reading article, so be creative in your writing and let energy and passion flow through it.
Personality – You would think that this one comes as a no-brainer but it doesn’t, no one uses personality in their writing anymore, everyone has become robotic writers, but you don’t have to – add personality to your writing, be yourself throughout the writing, there’s nothing wrong with that.
Uniqueness – Dare to be different. Stand out among the crowd, think outside of the box. Don’t follow everyone else, be your own type of blogger.
The what is the (Blog). The blog connects the blogger to the internet for the world to see what’s on his or her mind through text, video, et cetera.
A blog is an online journal in the form of an everyday website. If you pay close attention to all of the sites that you visit on the web, you will notice how these all look like blogs, but some people refer to them as websites – so what’s the difference?
Truthfully, there are no differences between a website and a blog. Most people are so used to the normal sayings: a blog is like a personal diary, a blog can show posts in chronological order, a website cannot do these things.
No one ever questions it, everyone just post the same sayings on their blogs. Remember the Cliche Blogger? But a website can do those things as well.
There once was a time when the two were different, but today each one does what the other one does, so in conclusion: they’re both the same, no matter how loud and hard someone screams that the two are different.
Who All Can Start A Blog
There is no certain type of person that can start a blog online, anyone can start their own blog, but not every blog is going to be successful.
Starting a blog and making it a successful one is something that takes time and patience.
And that really is all there is to it, you don’t need to be some sort of genius or anything, if that was the case, there would only be about 2 blogs running online today. So stop thinking that a blog is this scientific thing that only rocket scientists can create. You too can create one.
How Many Blogs Should I Create
While you can create as many blogs as you’d like to, I recommend only starting one blog, in one niche category, becoming extremely successful in that category, then, and only then, should you move on to a new one.
Juggling multiple blogs can be enormously challenging.
Challenges Of Running Multiple Blogs
Why Do People Think Blogging Is Hard? The reason so many people think that blogging is nearly impossible and hard for them to do is because so many bloggers before them scared them off with their very own failure stories. No one can blame those bloggers that failed at blogging, at least they’re being honest, unlike the for profit bloggers that lied to them, and sold them some get rich quick blogging dream.
As a blogger let me say this… blogging is not hard, not even a little bit, you just have to love what you’re blogging about. I know that before getting started, things can look a bit frightening, but if you just believe, then you’ll do fine.
Absolutely not. Blogging has become the number one way to gain organic traffic on the internet. If you do enough searches for big companies like Pizzahut, Wendy’s, H&R Block, etc., you will notice that all of these companies have their very own styled blog, that may be in the form of a business blog, which some may call a website.
I can assure you that blogging isn’t going anywhere anytime soon. So there’s no need to worry about all of the pandemonium. Blogging is here to stay.
What new bloggers need to know and understand is that “direction” is so much more important than speed.
Knowing the right direction to take your blog in, is very important. Most new bloggers, probably somewhere around 90% percent of them, aren’t being told exactly which direction they need to go in. Anybody can tell you to just create a blog, but where do you start? What steps do you take after starting? What comes after that? And where do you end?
You have to have a reason behind every move you make as a blogger… if you make a blog about healthier types of spaghetti casseroles, then your reason behind starting it may be that you’re tired of the same old unhealthy spaghetti casseroles that everyone keeps making either on t.v. or online.
Maybe you have healthy spaghetti casserole recipes that was passed down to you from grandma ma, and you feel that the time is long over due for the world to see and have the pleasure of knowing what a healthier version of the spaghetti casserole tastes like.
If so then this is your reason to blog – this is your behind the story of starting a blog about healthier types of spaghetti casseroles.
It is the direction your blog needs to go in.
The when is the (time). Finding a time and deciding when’s the best time for you to start a blogging career is very important.
One thing you must understand about life in general, is that there is never going to be a perfect time to do anything!
So the right time to start blogging would be right now!
Far too many bloggers never even get to the starting stage due to the fact that they feel their timing is off, and “now” isn’t the right time for them to make a move and take that first step.
The Time Is Now
You have to stop putting your start date off, as a blogger you have to get in there and get started.
How many times have you said these procrastinating words to yourself?
These are all procrastinating words. These words will only hold you back.
As a blogger you have to avoid certain words like “can’t”, or “not yet”, and so forth. You have to be a doer. You have to begin doing, the train is waiting on you to conduct it, so start up those engines.
You cannot ever begin your journey if you never even try. Yes, there are rumors out there that “blogging is a hard thing to do”, “blogging is frightening”, “blogging is a failure waiting to happen”, but you will not know if it’s hard or frightening to you, until you get out there and try.
Failure is the one thing you never want to see coming, but it often comes like a thief in the night – ready to burn down and destroy every dream, desire and creation you’ve had thus far.
So what do you do?
Well, while you’re thinking on it, I’ll present you with a couple of options for you to go over:
You could barricade the doors, shut the windows, roll down the blinds, close the curtains and pretend no ones home.
You could stand up, open the door, chest out, back straightened and say “oh, there you are, come on in”.
I am going to take a guess here and assume you chose option 2?
What makes option 2 the best choice in this case is that, believe it or not but failure is inevitable. No one can go their whole lives without bumping into failure, unless you’re Patrick Star from the SpongeBob SquarePants cartoon, live under a rock and do literally nothing all day.
How To Avoid Failure
Understand that no matter what you do, or who you are, failure will soon come knocking. And if you’re reading this post, then you’ve probably already ran into the gruesome creature, but yet, you haven’t given up the fight, and that’s what makes winners, right? Understanding that we can’t be perfect in everything, but having the will to fight, strive and perfect our flaws in the things we believe in, can open the path to a huge victory.
So, while there is no avoiding failure, there is a way for you to fight it and defeat it once it comes your way.
How To Overcome Failure
Overcoming failure doesn’t take much, just believe in yourself, believe that you can do, and you will do – amazing things. While failure may seem scary at first, it really isn’t, it’s just something you’ve maybe seen once or twice, heard a lot about, but it really isn’t this big bad wolf it makes itself out to be.
Never be afraid of failure, no matter how many times it knocks you down, it’s your duty to stand right back up and face it again, head on. Failure is nothing, but giving up is everything, and that’s a fight you do not want to lose.
So start focusing less on failing and begin admiring yourself more, for never giving up. If you’re continuing to hang in there no matter how hard the going gets tough, then you’re a champion and don’t even know it yet, because failing isn’t the worst thing that can happen in life, giving up on yourself is.
As your mentor, it is my duty to see to it that you never come face-to-face with the dark prince of Failure, but it’s also my duty to be realistic, right? So I had to speak about how failure does exist, and even I myself have felt its fury, multiple times, but I’m still standing, and I’m still here, it must be for a reason, maybe it’s to shield you from as many pitfalls as I can, and to also tell you to be proud of yourself, because you never gave up.
Lots of people let the challenges of blogging keep them from getting started, but it’s always best to take on any challenge that comes your way.
Let’s face some of our challenges now, and take em’ down one by one…
Challenge – Staying committed to your blog, thus falling into the on again / off again category.
Strategy – Sticking in there, no matter how hard things get. Giving it at least 6 months straight this time.
Challenge – Fear of no one liking or caring about what you have to say as a blogger and writer.
Strategy – Continuing to create great content no matter what. Knowing that soon search engines like Google will eventually find and list your work.
Challenge – Finding an audience for your blog’s category.
Strategy – Start signing up and participating on forums that’s in your same blogging category.
Being able to manage your time wisely will play a major role when you start blogging. It’s understandable that not everyone has around 6 to 8 hours a day to put into their blog, so try to find some time, some how.
The best way to know when and how much time you can put into your blog, is to create your very own – what I like to call… Time Map for Bloggers.
On this map will be the areas you have to go to, like work, or take the kids to and from school, or to soccer practice, etc., each activity will contain a set amount of hours… ex. Soccer Practice = 3 hours.
Let’s create a time map now and test it.
Current Time – The time as of now.
Time Allowed – The amount of hours needed or it takes.
Job | Current Time: 7:00 am | Time Allowed: 8hours
Home | Current Time: 400: pm | Time Allowed: 15hours
It seems that after you get home, you’re left with 15hours of time, but all of this time isn’t going to go to your blog, only if it all could, but this time is going to be further broken into your daily activities…
If you’re wondering where that extra hour went, and why you have only 15hours left instead of 16hours, here’s the reason…
Well you have to commute from work, back to home, so due to traffic conditions, and depending on how far away you live from your job, I figured it would take about an hour away from the remaining 16 hours. And that’s how you ended up with only 15hours versus the 16hours.
The remaining 15hours is going to be broken down by – according to the things you have to do inside of your home…
Shower | 1hour
Cooking | 1 hour
Cleaning | 2 hours
Sleep | 8hours
Total hours = 12
It seems that you have 3 hours to spare. This could be 3 hours that goes into your blog. That’s great.
Now do 3 hours (x) times 5 days and you get 15 hours every weekday. That’s not too bad.
As always, this is just a standard calculation of time management, according to the map. Of course everyone’s situation and day to day activities will be different, some people will end up having more than 15 hours of blogging time every weekday, and some may end up with less.
For those that may end up with less time at the end of the weekday, it might be a good idea to try to see if you can pick up some time during the weekends.
The where is a (place). The place of where is actually based on two (2) different types of locations.
One place being your work space, finding an area to do work in, and the other place is your social space, this is where you would find people to mingle with.
Finding the perfect work space is very important. You need to have an area of study, where you can dive in for a couple or more hours a day.
Places To Work From
Home – working from home can be a great work space for you to blog in, it does have its share of advantages, but it also has its share of disadvantages and distractions. Let’s go over each one.
– You’re in the comfort and privacy of your own home.
– Easy setup, your work space can be as simple as a laptop and your bed.
– You’re saving time and money by not having to drive anywhere.
– Interruptions by your kids and or spouse.
– Being concerned about the kids (safety, whereabouts, eating, etc.).
– When you’re home you’re thinking about relaxing and maybe taking a nap.
– Easy access to the television.
– Clicking on news links or checking email while on the computer.
– Talking to friends on the phone when they call.
Library – working from the local library can be a great work space for you, but just like home, it has its share of advantages, disadvantages and of course, distractions.
– No one there knows you, so they will not bother you.
– There’s no laptop or bed, so you will not get sleepy.
– Help with technical issues in case of a computer crash.
– You have to drive to the location (costs you time and money).
– You have to find parking.
– You’re only allowed 2 hours of computer time.
– Despite it being a library, people still talk inside.
– The telephones are always ringing.
– People coming in, going out, walking by, etc.
Office Building – working from your own, or a friend’s office building can be a great work space for you, here is a bit of a twist though… I can’t think of any disadvantages or distractions.
– No limitations on the hours you can work.
– No interruptions by anyone of any kind.
– No distractions by telephone, television or otherwise.
Finding and connecting with other people that’s in your same category is very important. Social media has now made it really easy to find and connect with people from all over the world.
These are the social hot spots, or the places to hangout and connect with new people. This is part of the marketing process of blogging. This is how you’re going to get traffic to your blog.
Places To Be In
Facebook – This is undoubtedly the largest social media platform on the internet. Facebook has over 1Billion users. So you definitely want to have your blog in this space.
Twitter – This is another hot spot that you definitely need to be in. While this platform is not as large Facebook’s, it is steadily growing, and demands attention from bloggers like you.
Google+ – A bit of a late bloomer, it started after both Facebook and Twitter, but is still a force to be reckoned with, more and more people are joining, so it’s definitely a space to get in.
Alright, I have talked about it long enough… this is where the how to start a blog juices really begin to flow, as this is the “How” part of the lesson. So let’s start putting it all together.
We’ll go over each part of the blogging process, step by step… which means you’re going to first build a blog, then you’re going to get traffic to the blog, and lastly, you’re going to learn how to make money blogging with your blog.
Start with a domain name for your blog, you can name it whatever you want.
A domain name is the home address of your blog, this is where it permanently lives. Just as you have an address to where you and your family reside, such as 192 Investigation Discovery rd., your blog has its own address.
So if a close friend wanted to stop by, he or she would not stop by in the traditional sense, e.g., drive up and come knock at your door, but more of in the virtual sense… they would type the name of your blog into their web browser…
…On the image above, did you notice the text that read: www.hostgator.com? This is the home of Hostgator’s blog or website address, yours will look similar to this one, it could be without the “www.” at the beginning, something like mysite.com, but it’s still the same home address for your blog. Which means rather your friend types www.yoursite.com, or yoursite.com, your friend will still be taken to your blog’s home address.
Before naming your blog, here are a few tips about domain names:
Here are a few ways to come up with a name:
After you’ve decided on a great name for your blog, it needs to be registered…
Now that you have your domain name, it’s time to connect it to the web through web hosting.
Being that you’re already registering your domain name with Hostgator, it will be a good idea and an easy process to go ahead and get your hosting with them as well.
Hostgator is a web hosting service provider, what that means is that, a company such as Hostgator will allow you to connect your domain name, which is the home address of your blog, to the web / internet for the whole entire world to see it.
While there are many more web hosting companies out there, I haven’t used them all, and a couple of them I’ve had bad experiences with, so I recommend Hostgator, because I use it.
Let’s take a look at the hosting plan…
Next comes the Billing Info…
Next, you can add Additional Services…
Next is the Coupon Code section…
Finally, the Review Order Details section…
There’s just two (2) more things you have to do before completion…
WordPress is a CMS (Content Management System), this type of system allows bloggers to easily create and manipulate their own blogs, and posts, among lots of other things.
Today you will be using it to make a blog for yourself. But before you can start up WordPress, you have to have it installed on your account.
Let’s do that now…
You should have now received an email from Hostgator with all of your necessary login credentials.So check your email account.
Once you open the email, there will be a link in their that you can click on to get to your “Cpanel”, or you can simply type in the name of your blog and add cpanel at the end of the URL (Uniform Resource Locator).
You should now see a Cpanel login box on the page.
Use your login information Hostgator sent to you via email to log yourself in.
Once you’re logged in, click on the WordPress icon.
You should now be able to see the Free Option for installing WordPress. From here just click Install WordPress.
After hitting the Install WordPress button you should now see a form.
This is where you choose a path for where you’d like to install WordPress. I usually leave it as default, this way WordPress is stored in your main directory.
Then just fill in the remaining boxes. I’ll go over each one.
Once you have everything filled in just click the Install WordPress button.
You will now see the Installation Complete page, along with your login credentials.
Now that you have all of your admin login information, it’s time to pay your new blog a visit. You can do this by either clicking on the link in the Admin Area, or type the name of your blog into your web browser and add “/wp-admin” to the end of it. Ex. http://mysitehere.com/wp-admin.
Once you’re on your Admin login page, just enter your login information.
Once you are logged in, you will be taken to your Dashboard area, from there hover over the “Appearance” tab, which will then bring up an array of links, click on the first link, that reads: Themes.
By default WordPress will already have you a Theme selected as your Active Theme, most likely their latest version, which will probably be according to the current year… e.g. 2016, 2017, 2018, etc.
This is what you will be doing the most as a blogger… you will be writing blog posts, or as some call it, creating quality content.
Luckily for all of us in the blogging world, WordPress makes it incredibly easy to create blog posts. It’s as simple as locating the “Posts” tab, then clicking on the “Add New” tab.
Next, you will be referred to the Add New Post page.
Let’s go over each element.
After successfully submitting your first post, you should maybe take a look at some of the free enhancement tools that are provided within WordPress’s system – called Plugins.
What plugins do is allow you to further enhance your WordPress experience, by doing these things:
These are some of the Free Plugins that you can use to further enhance your blog, here’s how to get them…
Simply locate the “Plugins” tab in the left sidebar, hover over it, you will see a link that reads: Add New, click on that link, after that you will then be taken to the Add Plugins section.
Let’s quickly go over the 2 elements, one is targeted by an arrow, and the other is circled.
Referring back to the list of plugins that we discussed earlier… This list:
If you didn’t find any desirable free plugins that will do these things, here are some you can try.
Now you need someone other than your family members to see your blog, and the best way to do that is to find a few good friends in social media places.
Go out and get yourself some friends on Facebook. Create a Facebook account, look for people that are in your blog category, and start socializing with them, it’s easier to do than you may think.
Facebook | visit Facebook
Twitter is another spot to find great friends and blog readers as well. Just start a Twitter account and begin interacting with other bloggers like yourself. Twitter, just as Facebook allows you to post images, text, even video. So don’t wait, sign up with Twitter now, and share your blog.
Twitter | visit Twitter
Google+ plus offers you many great opportunities at sparking new relationships with readers. Many people are on everyday looking to connect with bloggers such as yourself, all you have to do is apply yourself. And the best way to start applying yourself is to signup.
Google+ | visit Google+
While there are many more social networks available online, for now we’re only focusing on the easier ones to use, and the most popular ones. If you’d like to dive further into the social media lifestyle, you can follow this link.
Of course you want to earn yourself an income with your blog, right? Alright, here are a few ways that you can make money with your newly created blog.
#1 You can make money with Google adsense.
#2 You can try Youtube adsense.
#3 You can try for affiliate marketing.
I hope these 3 ways to earn an income for yourself really helped you, and if you’d like to learn even more ways that you can start making money blogging, then check out my post titled: how to make money blogging.
You’ve probably noticed that I have mixed up the 5w’s and the H, this was done purposely to make a very important point, a point that answers this question:
Why do we blog?
There are many reasons why one would blog. Some people blog to be a star, some people blog for a living, some people blog as a way of sharing their most inner thoughts, and the list just goes on and on.
Blogging to some people may be just a hobby, just something to do to kill a little time every once in a while, but to others, blogging is a way of life.
And it shouldn’t be taken for a joke. If you are going to make a blog at some point in your life, you need to know as to why you made that blog. You have to ask yourself critical questions like:
All of these questions and more should be asked by, not a family member or a friend… but you.
The reason I blog is so that every aspiring blogger on the internet can have a voice, and a chance to tell their story.
There was once a time when my voice was silenced, I had began to lose all hope in blogging and affiliate marketing. Giving up was so easy to do, after all, everyone else was doing it. As time went on, and all of the hopefuls were falling down, one by one, time after time, scammed by another guru… it was beginning to come clear… blogging wasn’t for me.
But if you know my story: an introduction to nextwave affiliate marketing, then you already know that I didn’t give up. I hung in there and fought for myself, and now, I’m fighting for bloggers like you.
So that’s why I blog.
So now you know my story, you know why I blog, but what I myself, and I’m sure, the rest of the nextwave affiliate family would like to know is… why do you blog?